Tidal IX

The biggest
untapped audience
in sports
is waiting.

As investment pours into women's sports, there are never-before-seen player salaries, record-breaking team valuations, and unprecedented broadcast deals. Women's sports fans are a massive, growing, and undervalued audience - and the path to reach them at scale is finally being built.

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The Problem

Women's sports ad media
isn't broken. It never existed.

Women's sports has never been more popular - and brands know it. But the way to reach this audience via the influencers they're following, and on the platforms where they're watching, has never been built. Youth audiences are watching influencers, not ESPN. Advertisers want in. They just need a path forward. We're building it.

No Solution to Buy at Scale
YouTube is the world's largest streaming platform and it's still nearly impossible to buy targeted ad inventory across women's sports content. The inventory exists. The infrastructure to purchase it doesn't.
A Fragmented Creator Landscape
Individual creators each operate independently with their own teams and deals. No unified network exists for brands looking to activate across women's sports creators at scale.
Youth Audiences Have Already Moved
The next generation of sports fans isn't watching on cable. They're on YouTube, following the influencers who give them access, analysis, and personality that legacy media never could.
Brands Are Ready. The Market Isn't.
Advertisers want to invest in women's sports. The demand is real and growing. The missing piece is a trusted operator who can connect them to creators and audiences at scale.
The Opportunity

The numbers
speak for themselves.

Women's sports is no longer a development market. It's a scaled commercial sector with accelerating investment - and the window to get in early is closing fast.

3.5x
Women's sports deal growth outpacing men's - including NIL
SponsorUnited, 2026
67%
of fans are more likely to purchase from a brand that sponsors a woman athlete
Parity, 2025
86%
of brands say women's sports sponsorships met or exceeded ROI expectations
Women's Sport Trust, 2024
$2.5B
Projected value of women's sports for rights holders by 2030
McKinsey, 2025
What We Do

One partner.
Every angle.

Tidal IX connects brands to the women's sports audiences they've been trying to reach - through the creators those fans already follow, and on the platforms where they actually watch.

01
Influencer Network
An exclusive network of the most popular and emerging women's sports creators - from soccer and basketball to skateboarding and flag football. One relationship, 100+ voices.
02
Strategic YouTube Media at Scale
Targeted paid media across women's sports content and creators on YouTube - the world's largest streaming platform. Finally, a real path to reach this audience where they're watching.
03
Branded Content
Custom video content and experiential sponsorships connecting brands directly to women's sports audiences through creators they already trust and follow.
Let's Talk Women's Sports
The audience
is already there.

Whether you're a brand looking to reach women's sports audiences, or an investor who sees what's coming - we want to talk.

Get In Touch

[email protected]